My work at Trendy with Taylor
Trendy with Taylor is dedicated to showcasing my commitment to excellence in social media management. I pride myself on creating impactful campaigns, engaging content, and delivering measurable results. Explore my portfolio to see how I drive impressions and engagement for clients.
Senior Capstone Campaign Project
One project I’m especially proud of includes my senior capstone at Kansas State University, where I worked on a team with a real client, the Abilene Railroad. Our task was to help launch a new attraction by developing a full campaign, complete with supporting analytics, while staying within a set budget. It was a great experience that pushed me to think strategically and collaborate effectively.
Content Creation & Platform Work
From content planning to execution, I create strategic, engaging posts tailored to each platform. Every piece is designed with intention—whether it’s building brand awareness, increasing engagement, or driving results. I focus on aligning visuals, captions, and trends to fit the brand’s voice while maximizing performance. This is where creativity and strategy come together to elevate a brand’s online presence.
Analytics & Performance
LifeStraw is a company striving to get people involved in going green and recycling with their eco-friendly bottles. I use analytics to understand what’s working and where there’s room to grow. By tracking key performance metrics, I turn data into actionable insights that guide future content and strategy. Each report is designed to be clear, purposeful, and aligned with overall goals. This approach ensures every decision is backed by performance, not guesswork.
Strategy & Planning
Every successful social media presence starts with a clear, thoughtful strategy. I focus on planning content that aligns with brand goals, target audiences, and current trends to ensure consistency and impact. From content calendars to campaign development, each step is mapped out with purpose. This approach creates a strong foundation for long-term growth and meaningful engagement. For instance, this is a strategic plan created for a non-profit hoping to expand the awareness of conservation.
Brand Collaboration
Strong brand collaborations are built on clear communication and shared goals. I work closely with partners to create cohesive, authentic content that reflects both brands while resonating with the target audience. From concept to execution, every collaboration is thoughtfully planned to maximize reach and engagement. The result is content that feels natural, impactful, and mutually beneficial.
Photography
Great content starts with strong visuals. I focus on capturing clean, engaging photography that aligns with each brand’s aesthetic and message. Every shot is thoughtfully composed to elevate the overall look and feel of the feed. This attention to detail helps create a cohesive, professional online presence that stands out.
Adobe Cloud
I use tools like Adobe Creative Cloud to design polished, on-brand content that stands out across platforms. From graphics and photo editing to short-form video, each piece is crafted with both creativity and strategy in mind. I focus on maintaining visual consistency while adapting content to fit different audiences and formats. This allows me to deliver professional, high-impact visuals that support overall brand goals.
3-Dimensional Pieces
I love using 3D artwork as a way to push my creativity and bring something different to the table. It allows me to experiment with depth, texture, and design in a way that makes content feel more dynamic and eye-catching. Each piece I create is a reflection of both the brand’s identity and my own creative style. It’s a fun, unique way for me to turn ideas into visuals that truly stand out.
Trendy with Taylor | Social Media Management
Thanks for taking the time to explore my work. I’m passionate about turning ideas into meaningful content and would love to help bring your brand’s vision to life.
Let’s connect and create something great together.